The IRIS Observatory on Information and Influence Strategies is dedicated to the in-depth analysis of how information is produced, the workings of media logic, and influence strategies in an international context. It explores how information is generated, transcribed and disseminated across traditional media, digital platforms and social networks, while examining the power dynamics, geopolitical stakes, ethical dilemmas and economic issues tied to these practices.
In the digital age, the Observatory aims to shed light on the complex relationships between media, public opinion and spheres of influence around the world, through a strategic lens. It is intended for policymakers, researchers and citizens seeking a better understanding of global issues related to information and influence.
Through its work and initiatives, the Observatory positions itself as a resource for critical reflection and analysis of influence and disinformation strategies, thereby contributing to a more informed and enlightened public debate.