[GeoSport] Sport, good countries and the importance of soft power

GeoSport, created by IRIS and EM Lyon, is a home for intelligent, value-adding content on geopolitics and sport, providing informed, expert analyses onf contemporary issues. The key focus of the content will be around diplomacy; international relations; nation branding; politics and soft power, and the link of these areas to sport.

Today, Professor Simon Chadwick from emlyon business school and Paul Widdop, from the Manchester Metropolitan University, interview Simon Anholt, an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries.